:root{
    --bg:#ffffff;
    --ink:#111214;
    --ink-soft:#6c6c6c;
    --ink-faint:#a7a7a7;
    --line:#e6e5e2;
    --line-soft:#f1f0ee;
    --sans:'sculpin', sans-serif;
    --display:'sculpin', sans-serif;
    --max:1240px;
  }
  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  @media (prefers-reduced-motion: reduce){
    html{scroll-behavior:auto;}
    *,*::before,*::after{animation-duration:.001ms !important;animation-iteration-count:1 !important;transition-duration:.001ms !important;scroll-behavior:auto !important;}
  }
  body{
    margin:0;
    background:var(--bg);
    color:var(--ink);
    font-family:var(--sans);
    font-weight:400;
    -webkit-font-smoothing:antialiased;
  }
  a{color:inherit;}
  ::selection{background:var(--ink); color:var(--bg);}
  .wrap{max-width:var(--max); margin:0 auto; padding:0 40px;}
  @media (max-width:640px){ .wrap{padding:0 22px;} }

  /* ---------- nav ---------- */
  header.top{
    position:fixed; top:0; left:0; right:0; z-index:50;
    background:rgba(255,255,255,.88);
    backdrop-filter:blur(6px);
    border-bottom:1px solid var(--line);
  }
  .top-inner{max-width:var(--max); margin:0 auto; padding:20px 40px; display:flex; align-items:center; justify-content:space-between;}
  @media (max-width:640px){ .top-inner{padding:16px 22px;} }
  .brand{
    font-family:var(--display); font-weight:900; font-size:17px; text-decoration:none; letter-spacing:-.01em;
    display:flex; align-items:center; gap:10px;
  }
  .brand-mark{ width:30px; height:30px; display:block; flex:0 0 auto; }
  .brand-mark path{ fill:#c9c8c4; }
  .brand-name{
    opacity:0; transform:translateX(-6px);
    transition:opacity .3s ease, transform .3s ease;
    white-space:nowrap;
  }
  header.top.scrolled .brand-name{ opacity:1; transform:translateX(0); }
  nav.primary{display:flex; gap:30px; align-items:center;}
  nav.primary a{
    font-family:var(--sans); font-weight:500; font-size:12.5px;
    text-decoration:none; color:var(--ink-soft);
    letter-spacing:.06em; text-transform:uppercase;
    padding-bottom:3px; border-bottom:1px solid transparent;
    transition:color .15s ease, border-color .15s ease;
  }
  nav.primary a:hover, nav.primary a.active{ color:var(--ink); border-color:var(--ink); }
  nav.primary a.cta{
    color:#fff; background:var(--ink); padding:9px 16px;
    border-radius:2px; border-bottom:none;
  }
  nav.primary a.cta:hover{ background:#000; }
  @media (max-width:600px){ nav.primary a:not(.cta){ display:none; } }

  /* ---------- hero ---------- */
  .hero{ position:relative; padding:172px 0 96px; overflow:hidden; min-height:640px; display:flex; align-items:center; }
  .starburst{ position:absolute; top:96px; left:-60px; width:420px; height:420px; opacity:.55; pointer-events:none; }
  @media (max-width:720px){ .starburst{ width:260px; height:260px; left:-90px; top:60px; } }
  .hero-skills{
    position:absolute; top:0; bottom:0; right:40px; z-index:1;
    width:min(50vw, 520px); overflow:hidden; pointer-events:none;
    display:flex; align-items:flex-start;
    -webkit-mask-image:linear-gradient(to bottom, transparent, #000 22%, #000 78%, transparent);
    mask-image:linear-gradient(to bottom, transparent, #000 22%, #000 78%, transparent);
  }
  .hero-skills-track{
    display:flex; flex-direction:column; gap:14px; width:100%;
    animation:skills-scroll 46s linear infinite;
  }
  .hero-skills span{
    font-family:var(--display); font-weight:900; letter-spacing:-.02em;
    font-size:clamp(20px, 2.6vw, 42px); line-height:1.06;
    color:#e3e2de; text-align:right; white-space:nowrap;
    transition:color .55s ease;
  }
  .hero-skills span.lit{ color:#a5a4a0; }
  @keyframes skills-scroll{ from{ transform:translateY(0); } to{ transform:translateY(-50%); } }
  @media (prefers-reduced-motion: reduce){ .hero-skills-track{ animation:none; } }
  @media (max-width:900px){ .hero-skills{ display:none; } }
  .hero-inner{ position:relative; z-index:2; width:100%; }
  @media (min-width:901px){ .hero-inner{ padding-right:calc(min(50vw, 520px) + 48px); } }
  .eyebrow{
    font-family:var(--sans); font-weight:500; font-size:14px;
    color:var(--ink-soft); margin-bottom:18px;
  }
  h1.display{
    font-family:var(--display); font-weight:900; letter-spacing:-.02em;
    font-size:clamp(52px, 9vw, 108px); line-height:.98; margin:0 0 48px;
  }
  .hero-contact{
    font-family:var(--sans); font-size:14px; color:var(--ink-soft);
  }
  .hero-contact a{ text-decoration:none; }
  .hero-contact a:hover{ color:var(--ink); }

  /* ---------- section shell ---------- */
  section{ position:relative; }
  .rule-top{ border-top:1px solid var(--line); }
  .section-pad{ padding:88px 0; }
  @media (max-width:640px){ .section-pad{ padding:64px 0; } }

  .kicker{
    font-family:var(--sans); font-weight:500; font-size:13px;
    color:var(--ink-soft); margin-bottom:14px;
  }
  h2.section-title{
    font-family:var(--display); font-weight:700; letter-spacing:-.015em;
    font-size:clamp(30px, 4.4vw, 46px); margin:0 0 40px;
  }

  /* ---------- about ---------- */
  .about-grid{ display:grid; grid-template-columns:1fr; gap:48px; }
  @media (min-width:900px){ .about-grid{ grid-template-columns:1.3fr .85fr .85fr; gap:56px; } }
  .about-bio p{ font-size:16px; line-height:1.75; color:var(--ink-soft); margin:0 0 20px; max-width:52ch; }
  .col-label{
    font-family:var(--sans); font-weight:700; font-size:12.5px;
    letter-spacing:.08em; text-transform:uppercase; color:var(--ink);
    margin:0 0 22px; padding-bottom:14px; border-bottom:1px solid var(--line);
  }
  .col-label[aria-hidden="true"]{ border-bottom:0; padding-bottom:0; margin:0; }
  .dash-row{
    display:grid; grid-template-columns:repeat(3, minmax(0, 1fr)); gap:16px;
    width:100vw; margin:0 0 52px calc(50% - 50vw); padding:0 max(24px, calc(50vw - 620px)) 14px;
  }
  .dash-row img{
    display:block; width:100%; height:auto;
    border:1px solid var(--line); background:#fff;
  }
  .dash-shot{ position:relative; }

  /* ---------- device viewports ---------- */
  .desk-frame{ border:1px solid var(--line); background:#fff; overflow:hidden; margin-bottom:52px; }
  .desk-screen{ aspect-ratio:16 / 10; background:var(--line-soft); }
  .viewport-row{ display:grid; grid-template-columns:1fr; gap:24px; padding-bottom:52px; }
  @media (min-width:900px){ .viewport-row{ grid-template-columns:minmax(0,2.6fr) minmax(0,1fr); align-items:start; } }
  .vp{ background:#fff; border:1px solid var(--line); overflow:hidden; }
  .vp-chrome{
    display:flex; align-items:center; gap:7px; height:30px; padding:0 12px;
    background:var(--line-soft); border-bottom:1px solid var(--line);
  }
  .vp-chrome span{ width:9px; height:9px; border-radius:50%; background:#d5d3cf; }
  .vp-desktop .vp-screen{ position:relative; aspect-ratio:16 / 10; overflow:hidden; background:#fff; }
  .vp-desktop .vp-screen img{
    position:absolute; top:0; left:0; width:100%; height:auto; display:block;
    opacity:0; transition:opacity 1.4s ease; will-change:transform;
  }
  .vp-desktop .vp-screen img:first-child{ opacity:1; }
  .vp-fit{ margin-bottom:0; }
  .vp-fit .vp-screen{ aspect-ratio:1441 / 991; }
  .vp-mobile{ border-radius:26px; padding:10px; background:#1b1c1e; border-color:#1b1c1e; max-width:320px; }
  .vp-notch{ width:74px; height:5px; border-radius:99px; background:#3a3b3e; margin:2px auto 8px; }
  .vp-mobile .vp-screen{ position:relative; aspect-ratio:9 / 19.5; border-radius:18px; overflow:hidden; background:#fff; }
  .vp-mobile .vp-screen img{
    position:absolute; top:0; left:0; width:100%; height:auto; display:block;
    opacity:0; transition:opacity 1.4s ease; will-change:transform;
  }
  .vp-mobile .vp-screen img:first-child{ opacity:1; }
  .vp-screen-empty{ display:flex; align-items:center; justify-content:center; background:var(--line-soft); }
  .vp-screen-empty span{
    font-family:var(--sans); font-size:11.5px; letter-spacing:.08em; text-transform:uppercase;
    color:var(--ink-faint); text-align:center; padding:0 18px;
  }  .dash-shot img.alt{
    position:absolute; inset:0; height:100%; object-fit:cover; object-position:top center;
    opacity:0; transition:opacity 1.6s ease;
  }
  .entry{ margin-bottom:26px; }
  .entry .role{ font-weight:700; font-size:14.5px; color:var(--ink); }
  .entry .when{ font-family:var(--sans); font-size:12.5px; color:var(--ink-faint); margin-left:4px; }
  .entry .org{ display:block; font-size:13px; color:var(--ink-soft); margin-top:2px; }
  .entry p{ font-size:13.5px; line-height:1.65; color:var(--ink-soft); margin:8px 0 0; }

  /* ---------- work index ---------- */
  .index-list{ border-top:1px solid var(--line); }
  .index-row{
    display:grid; grid-template-columns:1fr auto auto; align-items:center;
    gap:20px; padding:28px 4px; border-bottom:1px solid var(--line);
    text-decoration:none; color:var(--ink);
    transition:padding-left .2s ease, background .2s ease;
  }
  .index-row:hover{ padding-left:12px; background:var(--line-soft); }
  .index-title{ font-family:var(--display); font-weight:500; font-size:clamp(19px,2.4vw,27px); letter-spacing:-.01em; }
  .index-title small{ display:block; font-family:var(--sans); font-weight:400; font-size:13.5px; color:var(--ink-soft); margin-top:5px; }
  .index-tags{ display:none; font-family:var(--sans); font-size:11px; letter-spacing:.05em; text-transform:uppercase; color:var(--ink-faint); text-align:right; max-width:220px; }
  @media (min-width:800px){ .index-tags{ display:block; } }
  .index-arrow{ font-family:var(--sans); font-weight:700; font-size:13px; color:var(--ink); white-space:nowrap; transform:translateX(0); transition:transform .2s ease; }
  .index-row:hover .index-arrow{ transform:translateX(4px); }

  /* ---------- case studies ---------- */
  .case{ padding:96px 0; border-top:1px solid var(--line); }
  .case-head{ margin-bottom:44px; max-width:760px; }
  .case-role{ font-weight:500; font-size:14px; color:var(--ink-soft); margin-bottom:10px; }
  .case h3{
    font-family:var(--display); font-weight:900; letter-spacing:-.015em;
    font-size:clamp(28px, 4.6vw, 46px); margin:0;
  }
  .case-body-grid{ display:grid; grid-template-columns:1fr; gap:40px; }
  @media (min-width:900px){ .case-body-grid{ grid-template-columns:.86fr 1.5fr; gap:56px; } }
  .case-text p{ font-size:15.5px; line-height:1.75; color:var(--ink-soft); margin:0 0 18px; }
  .case-tags{
    display:flex; flex-wrap:wrap; gap:8px 10px; margin-bottom:22px;
  }
  .case-tags span{
    font-family:var(--sans); font-weight:500; font-size:10.5px; letter-spacing:.06em;
    text-transform:uppercase; color:var(--ink-soft);
  }
  .case-tags span:not(:last-child)::after{ content:"·"; margin-left:10px; color:var(--ink-faint); }
  .case-link{ display:inline-block; margin-top:4px; font-size:14px; font-weight:700; text-decoration:underline; text-underline-offset:3px; }
  .case-visual{
    border:1px solid var(--line); background:var(--line-soft);
    display:flex; align-items:center; justify-content:center; overflow:hidden;
  }
  .case-visual img{ width:100%; height:auto; display:block; }
  .case-visual:has(video){ aspect-ratio:1200 / 750; position:relative; display:block; border-radius:16px; overflow:hidden; }
  .case-visual video{ display:block; position:absolute; inset:0; width:100%; height:100%; object-fit:cover; }
  .case-visual:has(video[src$="andgo-dashboard-v2.mp4"]){ aspect-ratio:978 / 678; }
  .case-visual video[src$="andgo-dashboard-v2.mp4"]{
    inset:auto; width:calc(1200 / 978 * 100%); height:auto; object-fit:fill;
    left:calc(-111 / 978 * 100%); top:calc(-36 / 678 * 100%);
  }

  /* ---------- reveal ---------- */
  .reveal{ opacity:0; transform:translateY(16px); transition:opacity .6s ease, transform .6s ease; }
  .reveal.in{ opacity:1; transform:translateY(0); }

  /* ---------- screen row ---------- */
  .screen-row{
    margin:8px 0 56px; overflow:hidden;
    width:100vw; margin-left:calc(50% - 50vw);
  }
  .screen-track{
    display:flex; gap:clamp(12px, 2vw, 28px); width:max-content;
    animation:screen-scroll 126s linear infinite;
  }
  .screen-row:hover .screen-track{ animation-play-state:paused; }
  .screen-track img{
    flex:0 0 auto; height:clamp(380px, 52vw, 620px); width:auto;
    display:block; border-radius:6px;
  }
  @keyframes screen-scroll{ to{ transform:translateX(calc(-50% - clamp(6px, 1vw, 14px))); } }
  .photo-row{
    display:flex; gap:clamp(12px, 2vw, 28px); margin:8px 0 56px;
    overflow-x:auto; -webkit-overflow-scrolling:touch; padding-bottom:14px;
  }
  @media (min-width:900px){
    .photo-row{ width:calc((100% - 56px) * (1.4 / 1.9)); margin-left:auto; }
  }
  .photo-row img{
    flex:0 0 auto; height:clamp(380px, 52vw, 620px); width:auto;
    display:block; border-radius:6px;
  }

  /* ---------- logo build sequence ---------- */
  .build-row{
    display:flex; align-items:center; justify-content:flex-start;
    gap:clamp(16px, 3vw, 48px); margin:clamp(24px, 3vw, 44px) 0 clamp(32px, 4vw, 62px);
    flex-wrap:nowrap;
  }
  @media (min-width:900px){
    .build-row{ width:calc((100% - 56px) * (1.4 / 1.9)); margin-left:auto; }
  }
  .build-divider{ align-self:stretch; width:1px; background:rgba(13,14,16,.16); flex:0 0 1px; }
  .build-mask{ overflow:hidden; width:min(280px, 36%); }
  .build-row img{ width:100%; height:auto; display:block; }
  .build-col{
    display:flex; flex-direction:column; align-items:center;
    gap:clamp(8px, 1.5vw, 20px); width:min(320px, 42%);
  }
  .build-row .build-3{ width:100%; }
  .build-row .build-1{ position:relative; z-index:3; }
  .build-row .build-2{
    position:relative; z-index:2; opacity:0;
    transform:translateY(calc(-100% - clamp(8px, 1.5vw, 20px)));
    transition:transform .8s cubic-bezier(.22,.8,.3,1) .15s, opacity .4s ease .15s;
  }
  .build-row .build-3{
    position:relative; z-index:1; opacity:0;
    transform:translateX(calc(-100% - clamp(16px, 3vw, 48px)));
    transition:transform .8s cubic-bezier(.22,.8,.3,1) .85s, opacity .4s ease .85s;
  }
  .build-row.in .build-2, .build-row.in .build-3{ opacity:1; transform:translate(0,0); }
  @media (prefers-reduced-motion: reduce){
    .build-row .build-2, .build-row .build-3{ opacity:1; transform:none; transition:none; }
  }

  /* ---------- photo parallax band ---------- */
  .photo-band{
    position:relative; width:100vw; margin-left:calc(50% - 50vw);
    height:clamp(260px, 34vw, 440px); overflow:hidden;
    margin-top:clamp(24px, 3vw, 44px); margin-bottom:clamp(32px, 4vw, 62px);
  }
  .photo-band-bg{
    position:absolute; inset:-32% 0;
    background-size:cover; background-position:center 78%;
    filter:grayscale(1);
    will-change:transform;
  }
  .photo-band.full-colour .photo-band-bg{ filter:none; }

  /* ---------- image pair ---------- */
  .pair-row{
    display:grid; grid-template-columns:1fr; gap:clamp(12px, 2vw, 28px);
    align-items:stretch;
  }
  @media (min-width:760px){ .pair-row{ grid-template-columns:1.35fr .65fr; } }
  @media (min-width:900px){
    .pair-row{ width:calc((100% - 56px) * (1.4 / 1.9)); margin-left:auto; }
  }
  .pair-row img{
    width:100%; height:auto; min-width:0; display:block; border-radius:6px;
  }
  @media (min-width:760px){
    .pair-row img{ height:100%; object-fit:cover; }
  }

  /* ---------- parallax band ---------- */
  .parallax-band{
    position:relative; width:100vw; margin-left:calc(50% - 50vw);
    height:300px; margin-top:clamp(32px, 4vw, 62px); margin-bottom:clamp(32px, 4vw, 62px);
    overflow:hidden;
  }
  .parallax-bg{
    position:absolute; inset:-25% 0; background:#e3e5ee;
    background-image:url("work/ld-banner-bg-v2.png");
    background-size:1200px auto; background-repeat:repeat;
    will-change:transform;
  }
  .parallax-logo{
    position:absolute; left:50%; top:50%; transform:translate(-50%,-50%);
    width:min(900px, 82%); height:auto; display:block;
  }

  /* ---------- side-by-side bands ---------- */
  .band-pair{
    display:grid; grid-template-columns:1fr; gap:clamp(12px, 2vw, 28px);
    margin-top:clamp(24px, 3vw, 44px); margin-bottom:clamp(32px, 4vw, 62px);
  }
  @media (min-width:820px){ .band-pair{ grid-template-columns:1fr 1fr; } }
  .band-pair > .photo-band,
  .band-pair > .parallax-band{
    width:auto; margin:0; height:clamp(240px, 26vw, 380px);
  }
  .band-pair .parallax-logo{ width:min(840px, 160%); }

  /* ---------- case hero band ---------- */  .case-hero-band{
    position:relative; width:100%; background:#52597A;
    height:300px; margin:clamp(32px, 4vw, 62px) 0;
  }
  .case-hero-band img{
    position:absolute; left:50%; top:50%; transform:translate(-50%,-50%);
    width:2000px; max-width:100%; height:auto; display:block;
  }

  /* ---------- brand marquee ---------- */
  .brand-rule{ width:100%; height:1px; background:rgba(13,14,16,.14); margin-top:72px; }
  .brands{ padding-top:48px; }
  .brand-marquee{ overflow:hidden; margin-top:20px; width:100%; }
  .brand-track{
    display:flex; gap:20px; width:max-content;
    animation:brand-scroll 105s linear infinite;
  }
  .brand-marquee:hover .brand-track{ animation-play-state:paused; }
  .brand-track img{ height:300px; width:auto; display:block; border-radius:4px; filter:grayscale(1); transition:filter .35s ease; }
  .brand-track img:hover{ filter:grayscale(0); }
  @keyframes brand-scroll{ to{ transform:translateX(calc(-50% - 10px)); } }
  @media (max-width:700px){ .brand-track img{ height:170px; } }

  /* ---------- footer ---------- */
  footer{ background:#0d0e10; color:#ffffff; padding:72px 0; }
  footer .kicker{ color:#ffffff; }
  .footer-top h2{
    font-family:var(--display); font-weight:900; letter-spacing:-.02em;
    font-size:clamp(34px, 6.4vw, 74px); margin:0 0 10px; color:#ffffff;
  }
  .footer-top a.mail{ text-decoration:none; border-bottom:2px solid transparent; transition:border-color .15s ease; }
  .footer-top a.mail:hover{ border-color:#ffffff; }
  .footer-meta{ font-family:var(--sans); font-size:14px; color:#ffffff; margin-top:28px; }
  .footer-bottom{
    margin-top:0; padding-top:0; border-top:0;
    display:flex; justify-content:space-between; flex-wrap:wrap; gap:12px;
    font-family:var(--sans); font-size:11.5px; color:#ffffff;
    text-transform:uppercase; letter-spacing:.06em;
  }
  footer ::selection{ background:#ffffff; color:#0d0e10; }

  /* ---------- persona explorer ---------- */
  .persona-explorer{ padding:0; }
  .section-pad:has(+ .persona-explorer){ padding-bottom:52px; }
  .persona-explorer + .section-pad{ padding-top:52px; }
  .persona-explorer .case-copy-grid{ padding-bottom:52px; }
  .persona-explorer .case-copy-grid:last-of-type{ padding-bottom:0; }
  .persona-explorer .col-label[aria-hidden]{ border-bottom:0; padding-bottom:0; margin:0; }  .persona-explorer-grid{ display:grid; grid-template-columns:1fr; gap:28px; }
  @media (min-width:900px){
    .persona-explorer-grid{ grid-template-columns:minmax(0,.738fr) minmax(0,1.262fr); gap:20px; align-items:start; }
    .persona-picks{ gap:12px; }
  }
  .persona-picks{ display:grid; grid-template-columns:1fr; gap:12px; }
  .persona-pick{
    appearance:none; padding:0; cursor:pointer; display:block; width:100%;
    border:0; background:#fff; overflow:hidden;
    opacity:.55; transition:opacity .25s ease, transform .25s ease;
  }
  .persona-pick img{ display:block; width:100%; height:auto; }
  .persona-pick:hover{ opacity:.85; }
  .persona-pick.active{ opacity:1; }
  .persona-view{ position:sticky; top:96px; display:block; text-decoration:none; }
  .persona-view img{
    display:block; width:100%; height:auto;
    border:1px solid var(--line); background:#fff;
  }
  .persona-view span{
    display:block; font-family:var(--sans); font-size:11.5px; letter-spacing:.06em;
    text-transform:uppercase; color:var(--ink-faint); margin-top:12px;
  }
  .persona-view:hover span{ color:var(--ink); }
  @media (max-width:899px){ .persona-view{ position:static; } }

  /* ---------- work cards ---------- */
  .work-grid{ display:grid; grid-template-columns:1fr; gap:84px 44px; }
  @media (min-width:820px){ .work-grid{ grid-template-columns:1fr 1fr; } .work-card.featured{ grid-column:1 / -1; } }
  .work-card{ display:block; text-decoration:none; color:inherit; }
  .work-thumb{
    border:1px solid var(--line); background:var(--line-soft); overflow:hidden;
    aspect-ratio:16 / 10; position:relative;
  }
  .work-card.featured .work-thumb{ aspect-ratio:24 / 8; }
  .work-thumb img{ width:100%; height:100%; object-fit:cover; display:block; transition:transform .6s cubic-bezier(.2,.7,.2,1); }
  .work-card:hover .work-thumb img{ transform:scale(1.035); }
  .work-thumb.thumb-contain{ background:#fff; }
  .work-thumb.thumb-contain img{ object-fit:contain; }
  .work-thumb video{
    position:absolute; width:calc(1200 / 1006 * 100%); height:auto;
    left:calc(-96 / 1006 * 100%); top:50%; display:block; transform:translateY(-50%);
    transition:transform .6s cubic-bezier(.2,.7,.2,1);
  }
  .work-card:hover .work-thumb video{ transform:translateY(-50%) scale(1.035); }
  .work-meta{ display:flex; align-items:baseline; justify-content:space-between; gap:20px; margin-top:18px; }
  .work-title{ font-family:var(--display); font-weight:700; letter-spacing:-.01em; font-size:clamp(20px,2.1vw,26px); }
  .work-title small{ display:block; font-family:var(--sans); font-weight:400; font-size:13.5px; color:var(--ink-soft); margin-top:6px; }
  .work-view{ font-family:var(--sans); font-weight:700; font-size:12.5px; letter-spacing:.06em; text-transform:uppercase; white-space:nowrap; transition:transform .2s ease; }
  .work-card:hover .work-view{ transform:translateX(4px); }
  .work-tags{ font-family:var(--sans); font-size:11px; letter-spacing:.05em; text-transform:uppercase; color:var(--ink-faint); margin-top:10px; }

  .work-thumb.placeholder, .case-visual.placeholder{
    display:flex; align-items:center; justify-content:center;
    background:repeating-linear-gradient(135deg, #f6f5f3 0 12px, #f1f0ee 12px 24px);
    min-height:200px;
  }
  .work-thumb.placeholder span, .case-visual.placeholder span{
    font-family:var(--sans); font-weight:500; font-size:12px; letter-spacing:.08em;
    text-transform:uppercase; color:var(--ink-faint);
  }
  .case-visual.placeholder{ aspect-ratio:16 / 9; }
  .case-text p.draft{ color:var(--ink-faint); font-style:italic; }

  /* ---------- figures ---------- */
  .fig{ margin:0; }
  .fig img{ width:100%; height:100%; object-fit:cover; display:block; border:1px solid var(--line); background:var(--line-soft); }
  .fig figcaption{
    margin-top:12px; font-family:var(--sans); font-size:11.5px; letter-spacing:.06em;
    text-transform:uppercase; color:var(--ink-faint);
  }
  .fig-grid{ display:grid; grid-template-columns:1fr; gap:34px; padding-bottom:52px; }
  @media (min-width:820px){
    .fig-grid.two{ grid-template-columns:1fr 1fr; }
    .fig-grid.split{ grid-template-columns:1.55fr 1fr; align-items:start; }
  }
  .fig.tall img{ aspect-ratio:3 / 4; }
  .fig-grid.two img{ aspect-ratio:4 / 3; object-fit:contain; }

  .fig-scroll{
    width:100vw; margin-left:calc(50% - 50vw); padding:0 0 52px;
    overflow:hidden;
  }
  .fig-scroll-track{ display:flex; gap:26px; width:max-content; animation:fig-marquee 60s linear infinite; }
  .fig-scroll:hover .fig-scroll-track{ animation-play-state:paused; }
  @keyframes fig-marquee{ from{ transform:translateX(0); } to{ transform:translateX(-50%); } }
  @media (prefers-reduced-motion: reduce){
    .fig-scroll{ overflow-x:auto; }
    .fig-scroll-track{ animation:none; }
  }
  .fig-scroll .fig{ flex:0 0 min(74vw, 620px); }
  .fig-scroll .fig img, .fig-scroll .fig .fig-placeholder{ aspect-ratio:4 / 3; width:100%; }
  .fig-scroll .fig img{ object-fit:contain; }
  .fig-placeholder{
    border:1px solid var(--line);
    background:repeating-linear-gradient(135deg, #f6f5f3 0 12px, #f1f0ee 12px 24px);
    display:flex; align-items:center; justify-content:center;
  }
  .fig-placeholder span{
    font-family:var(--sans); font-weight:500; font-size:12px; letter-spacing:.08em;
    text-transform:uppercase; color:var(--ink-faint);
  }

  .swatches{ display:grid; grid-template-columns:1fr 1fr; gap:1px; margin-bottom:52px; }
  .fig-grid .fig img[src$=".svg"]{ object-fit:contain; padding:34px; background:var(--bg); }
  .swatch{
    min-height:150px; padding:22px 24px; color:#fff;
    display:flex; flex-direction:column; justify-content:flex-end; gap:4px;
    font-family:var(--sans); font-size:12px; letter-spacing:.08em; text-transform:uppercase;
  }
  .swatch span:first-child{ font-weight:700; }

  /* ---------- metrics ---------- */
  .metrics{ display:grid; grid-template-columns:1fr; gap:1px; margin-top:34px; background:var(--line); border:1px solid var(--line); }
  @media (min-width:600px){ .metrics{ grid-template-columns:1fr 1fr; } }
  .metric{ background:var(--bg); padding:34px 30px; }
  .metric-num{
    display:block; font-family:var(--display); font-weight:900; letter-spacing:-.03em;
    font-size:clamp(46px, 6vw, 76px); line-height:1; color:var(--ink);
  }
  .metric-unit{ font-size:.42em; letter-spacing:0; color:var(--ink-faint); margin-left:2px; }
  .metric-label{
    display:block; margin-top:14px; font-family:var(--sans); font-weight:500;
    font-size:12px; letter-spacing:.08em; text-transform:uppercase; color:var(--ink-soft);
  }

  /* ---------- case study page ---------- */
  .case-hero{ padding:150px 0 42px; }
  .back{ display:inline-block; font-family:var(--sans); font-weight:500; font-size:12.5px; letter-spacing:.06em; text-transform:uppercase; color:var(--ink-soft); text-decoration:none; margin-bottom:34px; }
  .back:hover{ color:var(--ink); }
  h1.case-h1{ font-family:var(--display); font-weight:900; letter-spacing:-.02em; font-size:clamp(34px,6vw,72px); line-height:1.02; margin:0 0 22px; max-width:20ch; }
  .case-hero .case-role{
    display:flex; width:max-content; align-items:center; gap:10px;
    font-family:var(--sans); font-weight:700; font-size:clamp(11px,1vw,13px);
    letter-spacing:.1em; text-transform:uppercase; color:var(--ink-soft);
    margin:28px 0 20px; padding:5px 9px; border:0;
    background:var(--line-soft);
  }

  .case-figure{ padding:0 0 12px; }
  .case-copy-grid{ display:grid; grid-template-columns:1fr; gap:32px; }
  @media (min-width:900px){ .case-copy-grid{ grid-template-columns:.5fr 1.4fr; gap:56px; } }
  .case-copy-grid{ padding-bottom:52px; }
  .case-copy-grid:last-of-type{ padding-bottom:0; }
  @media (min-width:900px){ .case-copy-grid .col-label{ position:sticky; top:96px; align-self:start; } }
  .case-copy-grid .case-text p{ font-size:16.5px; line-height:1.8; max-width:62ch; }
  .case-text h3{
    font-family:var(--display); font-weight:700; letter-spacing:-.01em;
    font-size:20px; margin:30px 0 12px;
  }
  .case-next{ border-top:1px solid var(--line); padding:34px 0; }
  .case-next .wrap{ display:flex; justify-content:space-between; gap:20px; flex-wrap:wrap; }
  .case-next a{ font-family:var(--sans); font-weight:700; font-size:13px; text-decoration:none; color:var(--ink-soft); }
  .case-next a:hover{ color:var(--ink); }